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Personal Identifiable Information

As information spreads fast online, it's important to understand what Personal Identifiable Information (PII) is and how to keep it safe.

Some people with bad intentions might use this information to target individuals. In this article, we’ll explain what PII is, the different types of personal information, and how to protect yourself from misuse.

What is Personal Identifiable Information (PII)?

Personally identifiable information, or PII, is any type of information that can reveal who you are. This includes your full name, social security number, bank account number, email address, and phone number.

If someone can access this information, they can figure out your identity. For example, your social security number is unique, like your name and contact details. It's important to keep this information safe because if it falls into the wrong hands, someone could misuse it to pretend to be you or access your accounts.

Types of Personal Identifiable Information

Personal identifiable information comes in two forms, which includes:

  • Sensitive Personal Identifiable Information

Sensitive PII refers to information that could lead to serious issues if it falls into the wrong hands.. This might mean losing money, stealing your identity, or facing other major issues. Examples of sensitive PII are: 

- Your social security number

- Bank account numbers

- Credit card details

- Health records

- Biometric data (like fingerprints or facial recognition data)


  • Non-Sensitive Personal Identifiable Information

Non-sensitive PII includes information that can identify you but is generally less harmful if someone else gets it. This type of information includes:

- Names

- Addresses

- Email addresses

- Phone numbers


Even though sharing this information might not lead to immediate serious problems, it can still be risky. For example, someone could use it to trick you into giving away more sensitive information through phishing attacks or social engineering. So, it's still important to be careful with this information to prevent misuse.

Security Impact on Personal Identifiable Information

Personal identifiable information can have serious consequences for both Individuals and businesses. For individuals, it can cause financial loss, identity theft, and privacy invasion. For businesses, poor security can result in losing customer trust, facing legal issues, and suffering financial losses. 


Organizations like businesses, hospitals and schools must keep this personal information secure to protect people's privacy. If there's a security breach and this information is exposed, it can cause long-term problems for individuals and their families.

Best practices to protect PII

Cybercriminals use tricks like phishing scams to steal personal information by pretending to be someone you trust. To prevent this, businesses should protect personal information by checking for stolen data that might be sold or shared illegally, training their staff, and promoting safe online practices to prevent unauthorized access and misuse of data.

Best Practices for Business

Businesses have a moral responsibility to protect people's privacy and personal information. As online crime increases, it’s becoming harder for companies to keep this information safe. However, there are steps businesses can take to reduce the risk to their customers.


Regular Security Training      

Businesses should prevent data breaches by teaching staff data privacy, and how to be safe and responsible online. It's important to train employees to raise awareness If anyone notices something suspicious, they should report it to the IT department right away. 


Data Encryption      

To keep sensitive information safe, businesses must make sure it is encrypted both when it’s being sent and when it’s stored. This helps prevent anyone from accessing it without permission.


Regular Security Audit

As an organization, you should regularly conduct security audits and risk assessments to identify and address any vulnerabilities. Additionally, ensure that anti-malware programs are installed on both individual computers and servers within your network to protect against threats.


Collaborate with Cybersecurity Companies 

If you don’t have a security response team to handle security incidents when they occur, you can collaborate with other verified agencies to ensure you receive expert assistance and effective solutions for addressing and resolving these issues.

Best Practices for Individuals

Protect Sensitive Documents with Passwords 

If you like keeping sensitive documents or information on your notepad or devices to help you remember them, it's important to set a password to protect that information from others.


Delete Sensitive information from Message Inbox

Do not share passwords or other sensitive information in your social media messages. If you need to use them, make sure to delete the messages afterward. Hackers who gain access to your accounts may have access to this information and cause more harm or steal from you.


Avoid Using Public Information for Security Questions

One common mistake people make is using information that is publicly available as their security question. Avoid using details that are easily found on your social media pages, work documents, or resume as your security question, because attackers can easily find this information and use it against you.

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