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Data Classification

Not all data is created equal. In today’s nuanced digital business environment, trying to protect every single data asset in the same way is impractical, inefficient, and inadvisable. Without appropriate levels of protection tailored to the sensitivity and importance of each type of data, cybersecurity and compliance risks increase, costs spiral, and efficiency deteriorates. 

To safeguard against these unwanted outcomes, organizations must apply appropriate security, compliance, and operational measures through a process known as data classification.

Data classification

Data classification is the process of organizing data into relevant categories according to predefined criteria, such as type, sensitivity, and business value, making it easier to identify, manage, secure, and use. It plays a central role in robust information management and cybersecurity strategies.

What are the benefits of data classification?

Data classification enables organizations to protect valuable information, comply with regulations, reduce costs, and operate more efficiently.

Enhanced security

By classifying data, organizations can proactively apply stricter controls to the most sensitive data, protecting it from unauthorized access and cyber threats. This reduces the risk of data breaches and the potential financial and reputational damage they cause.

Regulatory compliance

Data classification helps organizations to comply with data management regulations, such as GDPR or HIPAA, and with standards such as ISO 27001 or PCI-DSS. By identifying, protecting, and handling sensitive data in accordance with applicable regulations, organizations safeguard against regulatory fines in the event of a breach.

Reduced costs

Data classification reduces storage and IT costs by enabling efficient data handling. This includes identifying redundant, obsolete, or trivial data that can be archived or deleted. It also pinpoints sensitive data, allowing organizations to focus compliance efforts where needed rather than conducting costly company-wide audits.

Operational efficiency

Data classification gives structure to data, improving productivity and supporting informed strategic decision-making by making it easier to locate, retrieve, and manage. By understanding the context and sensitivity of data, organizations can also optimize their data governance strategies, implement relevant policies, and reallocate resources more effectively. 


How is data classified?

Data is commonly classified into broad categories based on its sensitivity and value to an organization, with each level determining how it should be handled, stored, and protected. Classification of sensitivity group data into levels based on potential harm if compromised. Organizations typically use a tiered system, for example:

  • Public data: Openly accessible to anyone and poses no risk if disclosed, such as marketing material. 

  • Internal data: For internal use only, with no public disclosure, such as internal communications. Unauthorized access could erode competitive advantage.

  • Confidential data: Sensitive information that requires authorization to access, like financial reports and contracts. Compromise could have a detrimental impact on operations, customers, or employees. Access is restricted to specific roles or levels within the organization.

  • Restricted data: Highly sensitive data that, if disclosed, would cause financial, legal, regulatory, or reputational risk – includes personal identifiable information (PII), protected health information (PHI), and credit card data. Access is limited to higher-level roles or designated personnel.


Data classification can also be based on content (what it’s about), context (how and where it was created), or user-defined parameters aligned with organizational objectives.

Smarter, safer, and more efficient data management

Classification ensures data becomes an invaluable asset to an organization rather than a potential liability. By systematically categorizing data by sensitivity, value, and context, organizations can strengthen security, streamline compliance, reduce costs, and operate more efficiently.

Empowered by structured data management, organizations can safeguard what matters most while making the best use of their resources.

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